The Cocktail and Spirits Online Writers Group (CSOWG) is a non-profit 501(c)(6) organization that works with leaders in the cocktail and spirits industry to achieve and advance the goals of the cocktailian community in ways that make sense to its members' readers. By teaming with spirit brands, mixologists, and educational resources, the CSOWG ensures the evangelism of quality drinking and improved drinking experiences is continued and gains further traction.
Since its inception in 2007, the CSOWG uses online publishing, online events, online community-building tools, and traditional outreach to expand its members' influence and credibility.
What does the CSOWG do?
Promote online publishing:
- The CSOWG constitutes over 24 of the most celebrated and credible cocktail and spirits-related blogs that reach over 92,500 visitors and generates more than 315,000 pageviews per month.
- The CSOWG also produces content via its public online presence, the Mixoloseum, a repository of cocktail writing, cocktail resources, and online community activity.
Spread the wealth of cocktail knowledge:
- We use our online chat room to promote real-time exchange of information and cocktail experience to enrich the drinking experience of the novice and expert alike.
- We also host and cover cocktail and spirit-related events throughout the U.S. to ensure our members are continually gaining exposure to industry trends and important resources to improve the depth, effectiveness and timeliness of their writing.
Promote improved drinking through public outreach:
- The CSOWG conducts online chats with industry leaders and luminaries, hosts conferences committed to educating its members and the public on better cocktail and spirit writing, and publishes its member content through several channels including online and print mediums.
- We also ensures our members are exposed to newly-released products to assist in promoting those products as they come to market or need their leverage to grow as they rebrand or increase their market share.
The CSOWG has a proven track record of delivering tangible results when working with spirits and cocktail resources who want to see the quality of work in the mixological community brought to light with the general public.